Professor Karen Chan shares marketing experience at seminar
Professor Karen Chan Ka Yin, JP, Member of the Young Entrepreneur Committee of the HKBU Foundation, was invited by the Department of Marketing of HKBU to speak at a seminar entitled “New Product Development and Diversification”. The talk was held on 25 February 2021 in mixed mode, attracting the participation of over 50 students. Professor Chan shared how she rejuvenated a traditional business by launching new product lines through collaboration with different brand and designers. Professor Chan is currently Vice-President of Marketing and Business Development, German Pool (Hong Kong) Limited.