Pretty Heart, the first feature film produced by HKBU, which is set to be released on 28 July, has made its premiere earlier. It is an inspirational film supported by the Moral Education Fund, which was set up with the donation of HK$5 million by HKS Education Fund Limited for the Academy of Film (AF). The film is the first-ever commercial film on moral education.

The premiere gala, sponsored by the Chinachem Group, was held on 19 July. Officiating guests included Dr. Clement Chen, GBS, JP, Chairman of the Council and the Court; Professor Alexander Wai, JP, President and Vice-Chancellor; Professor Roland Chin, President Emeritus; and Professor Ellen Elizabeth Seiter, Director of AF. Also in attendance were Mr. Herbert Lee, Founder and Director of HKS Education Fund Limited; Mr. Norman Ng, Director of Hongkong Sales (Int’l) Ltd.; Ms. Sylvia Chung, Chief Business Impact Officer of Chinachem Group; Dr. Albert Chau, Vice-President (Teaching and Learning) of HKBU; Ms. Christine Chow, Vice-President (Administration) and Secretary of HKBU; Mrs. Lily Chan, Director of University Advancement and Secretary-General of the HKBU Foundation, together with a trio of producers of the Film, Mr. Ng Yu, BBS; Mr. Fruit Chan; Mr. O Sing Pui and a star-studded cast with over 400 guests.

The story of the film is based on a winning script from a competition organised by AF. The movie has offered HKBU film students an invaluable opportunity to apply their novel ideas and hone their film production skills. More than 30 HKBU students and alumni had been engaged in the film’s production, taking part in the production, script writing, cinematography, art design and post-production of the movie.