The HKBU Foundation records with deepest sorrow the passing of Ms. Kitty Lun Kit Ying, Director of the HKBU Foundation, on 31 August 2026 at the age of 71.

Lauded as the “Queen of Public Service Advertising in Hong Kong”, Ms. Lun was the creative mastermind behind numerous household advertising campaigns. She irrevocably transformed the advertising industry with her brilliant genius, unrivalled vision, and exemplary leadership.

A deeply devoted member of the HKBU family, Ms. Lun remained closely connected to her alma mater throughout her life, frequently returning to campus to inspire, mentor, and guide young talents. In recognition of her outstanding professional achievements, Ms. Lun was honoured with HKBU’s Distinguished Alumni Communicator Award in 2008 and with the HKBU Distinguished Alumni Award in 2018. She also generously supported the HKBU Seed Fund and provided funding for the School of Communication over the years. 

The Foundation extends its deepest condolences to Ms. Lun’s family during this time of bereavement. Her lasting impact on Hong Kong’s creative industry will continue to motivate future generations and will be remembered with profound respect.