Dr. Royce Yuen shares his success story at HKBU’s webinar
Dr. Royce Yuen Man Chun, JP, former member of the Alumni Committee of the HKBU Foundation, has been invited by the University to speak at a webinar themed “Chill Chat – My Path from a Summer Intern to the Chairman of Ogilvy” on 31 March 2022.
With more than 30 years of professional experience in brand building and marketing management, Dr. Yuen’s name is synonymous with “branding” in Hong Kong. He joined Ogilvy as a summer intern while studying Communication at the University, and later worked his way up to become the Chairman of Ogilvy Southern China and Hong Kong – a story often recounted with delight by people in the industry even today. During the webinar, Dr. Yuen discussed the essential mindset and qualities needed for success. He encouraged young people to set ambitious goals and refrain from underestimating themselves, as a dream might eventually come true by just following one’s passion.
Dr. Yuen is currently the Co-Founder and Co-CEO of MaLogic, which specialises in providing enterprises with innovative business solutions by integrating research insights, brand strategies and big data analytics.