The Department of Marketing of the HKBU School of Business was awarded a donation of over HK$8 million from The Hong Kong Jockey Club Charities Trust to run a three-year educational conservation community programme entitled “Jockey Club Responsible Consumption Programme”. With three designated themes “ugly food”, “shopping bags and packaging reduction”, and “fast fashion”, a series of activities such as a secondary school marketing contest, an educational TV programme and a research project, will be conducted with the aim of promoting a responsible consumption culture in Hong Kong.

Officiating at the Programme Launching Ceremony on 24 June 2018 were Mr. Wong Kam Sing, GBS, JP, Secretary for the Environment, HKSAR Government; Ms. Imelda Chan, Head of Charities (Grant Making – Elderly, Rehabilitation, Medical, Environment and Family), The Hong Kong Jockey Club; Professor Roland T. Chin, President and Vice-Chancellor of HKBU; Ms. Carmen Ng, Head of Consumer Education Division, Consumer Council; Ms. Sandy Wong, Senior School Development Officer (Career Guidance Section), Education Bureau; Mr. Howard Ling, Chief Consultant, HKCSS – HSBC Social Enterprise Business Centre; and Ms. Kitty Ip, Vice-Chairman, Sounds Great Services Limited.

A number of HKBU representatives were also invited to attend the ceremony. They included Dr. Albert Chau, Vice-President (Teaching and Learning); Mr. Yeung Chee Kong, Associate Vice-President (Engagement); Professor Edward Snape, Dean of Business; Dr. Henry Fock, Head of the Department of Marketing, and Mrs. Lily Chan, Director of University Advancement and Secretary-General of the HKBU Foundation.

Speaking at the ceremony, President Roland Chin thanked the Environment Bureau and The Hong Kong Jockey Club Charities Trust for their support. He hoped the Programme would help educate and engage youth in responsible consumption behaviours, and raise their awareness of responsible consumption in order to build a green future together.

In her speech, Ms. Imelda Chan said the Programme’s interactive learning model can encourage young people to adopt responsible consumption as well as utilise their creativity and the knowledge gained from the Programme to promote the topic to the community.

The ceremony also featured a preview of the TV educational programme jointly produced by HKBU, HKCSS – HSBC Social Enterprise Business Centre, and Sounds Great Services Limited. There will be four 30-minute episodes broadcast per year, for a period of three years, covering the designated themes.

Following the ceremony was the Secondary School Marketing Contest 2018 cum award presentation. Co-organised by HKBU, Education Bureau Business-School Partnership Programme, Consumer Council and HKCSS-HSBC Social Enterprise Business Centre, this year’s contest focused on “ugly food”. Around 150 Secondary School students formed 35 teams to present their unique ideas in promoting food wise culture.

The officiating guests kicked off the ceremony

Ms. Imelda Chan, Head of Charities (Grant Making- Elderly, Rehabilitation, Medical, Environment and  Family), The Hong Kong Jockey Club, delivered a speech

The marketing contest was well  participated by secondary school students

Dr. Henry Fock invited Mr. Ronald Chiu, Executive Director of i-Cable News Ltd. and i-Cable Sports Ltd., Ms. Cally Kwong and Ms. Rebecca Chan, Consultant and Chief Executive Officer respectively of Sounds Great Services Limited, share with the audience their views on responsible consumption